Be up on “Cubo Maritime & Port”: What is an innovation hub?

  • 18/10/2022
  • 14 minutes

The innovation and technology universe has many specific terms and expressions. If you are a digital era enthusiast and know the latest news on the open innovation world, you have certainly heard about innovation hubs. Such spaces have grown around the globe and are now nesting here in Brazil as well.

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Cubo Maritime & Port is an example of innovation hub. Created in July 2022 by Wilson Sons, Cubo Itaú, Porto do Açu, Hidrovias do Brasil and Radix, its purpose is to provide integration between several ends of the ecosystem in order to speed up innovation in the waterway sector of Latin America.

In this article, you will understand better what an innovation hub is, including the differentials of Cubo Maritime & Port and will know more about each one of the startups that made this hub a strategic milestone in the logistic and port ecosystem.

What is an innovation hub?

An innovation hub is connection space that encourages development of new ideas and technology by means of interaction of different players, such as startups, programmers, businessmen, investors, universities and many others. This environment accelerates potential and scalability of solution through the vast business networking and through the exchange of open innovation information.

Generally, startups joining innovation hubs are in their initial stage – or seed, in the field’s language – and more often than not have no resources to invest in a physical office to run their business. Therefore, being part of a hub helps them placing their teams in equipped environments to do their job and focus on what really matters: the technology developed by the company.

Luckily, benefits are far from over. Hubs are dynamic environments full of activities fostering valuable connections between all players in motion there. Such connections allow them to obtain resources and to validate new technologies inside a controlled environment.

In Brazil, the most relevant technological innovation and entrepreneurship center in Latin America is Cubo Itaú. Located in São Paulo, it concerns an international community that has been performing the curatorship of startups under traction phase with a high scalability potential since 2015. This is the scenario that gave birth to the first maritime and port hub in Latin America. Check out below the details of this initiative!

Knowing more about Cubo Maritime & Port

As the maintainer of Como Cubo Itaú since 2019, Wilson Sons suggested the creation of a specific innovation hub for the maritime and port sector, resulting in the creation of Cubo Maritime & Port ni 2022.

The purpose of the hub is to stimulate connections within the port ecosystem in order to generate transformation opportunities, discussions about trends and challenges permeating the future of the industry. For the interested companies, Cubo Maritime & Port is also an opportunity to foster collaborator in the sector, in addition to support development of local startups and expand business.

This is how open innovation works, which allows joint development of solutions in a collaborative and quick manner, also favoring learning of startups and companies already consolidated tin the market. “We are doing something entirely new in the maritime and port sector. Innovation is a fundamental step to join this transformation and generate value from it” says Fernando Salek, CEO of Wilson Sons.

Currently, twelve startups have joined Cubo Maritime & Port. Keep reading to know each one of them!

About startups of Cubo Maritime & Port

By 2022, out of every 33 startups in the maritime and port sector, only one is Brazilian. With an expected increase of 2.4% in cargo handling in Brazil, according to studies by Antaq – National Agency of Waterway Transportation, the hub Cubo Maritime & Port has a huge potential for growth. Let’s introduce each of the members of the initiative and their solutions below:


Argonáutica offers innovative services for the Oil and Gas Industry and Port Operations, numeric simulations and analyses, dynamic depth and hydrodynamic interaction.


BlueOpex provides services aimed at increasing the efficiency in the management of people, risks and commercial operations, applied to logistic and maritime, among other sectors, optimizing crew management.


Cargosnap brings a logistic SaaS (Software as a Service) solution that consists in an online platform combined with a mobile application, providing more data on loads.


CargoSapiens is a solution for optimizing quotation and purchase process of international, air, maritime and multimodal freight.


Cheap2ship developed a platform that centralizes and facilitates negotiation of freights, thus providing more agility for the process and reducing costs.

D2P – Diagnosis to perform

D2P created a business intelligence tool focused on foreign trade. From that, it is possible to automatically organize data and assess performance indicators


flowls automatizes logistics operation flow, connecting intervenients and automatizing data query providing more traceability and visibility to supply chain operations.

Hexagon Pro

Hexagon Pro built a solution to increase efficiency in Port Terminals and Customhouses operating cellulose, bulk or loose cargo.


i4sea uses oceanic and meteorological forecasts of high precision and their influence on the dynamics of the vessels to determine the best navigation and load planning window.


Navigandi developed a navigational aid system to facilitate situational awareness of the pilot during port maneuvers.


Navalport provides technology services for port operations, support to navigation, maritime tracking and optimization and rationalization of processes.


Tidewise builds autonomous systems and unmanned vehicles to improve operations at sea and reduce risks and costs.Are you interested and would like to know more about the innovation hub Cubo Maritime & Port? Please visit and be part of this initiative!